CREATIVE MATTERS
Concept Design for a wall and floor covering retail store
A proposed redesign of the current Creative Matters site which reframes opportunity for users to instantaneously enclose or open their environment in relation to one's optimal workplace.
Interior curtains are employed as flexible partitions, deliberately shaped and placed to form instances in which these double as projector screens or backdrops for product photography.
Selective colour blocking define key spaces, creating a visual contrast with the interior space
